1 A.M. Eye Magic

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A.M. Eye Magic

1 Introduction & Overview
A.M. Eye Magic products are so-called “beauty magnets” that may reduce the appearance of “under-eye puffiness” that may develop on the face for a variety of reasons, according to advertisements for the product. Stress and lack of sleep are some of the possible causes of puffiness under the eye, and some women may be especially bothered by it when it develops.

In the cosmetics and skincare products industry, women may come across a broad range of creams, lotions, pills and other items, many of which may not deliver results as advertised. Many of these products may be especially low-priced, which may not bode well for its overall quality. We will examine this product closely to find out if it may come through as advertised.

Concept
The magnets, which are advertised as having the ability to “soothe, beautify and relieve,” are primarily marketed towards women who would like to try something besides a topical solution. According to the manufacturer, the magnets offer a “natural solution” for reducing under-eye puffiness, whereas some products may contain harmful ingredients.

About three or four magnets are supposed to be placed on the face for 30-minute periods for optimal results, according to usage instructions. Also referred to as “Bags-B-Gone,” each package of magnets currently comes with 20 pieces. Each magnet may be reusable two to three times, which may allow women to use each package of magnets for three to four weeks.

Product in Focus
The concept of using magnets to reduce puffiness, or “bags,” under the eyes may not be particularly unique, though this product is advertised as unique – even innovative. There are many unscrupulous companies on the market that may try to take advantage of individuals by promoting their products with much bias, so people may wish to be on the lookout.

If the magnets are truly as effective as advertised, we would like to see the manufacturer back up such claims by providing findings from any clinical trials that may have been conducted on the product. Considering an official website may not be available at this time, it may be very difficult to find out if studies have even been conducted at all.

Lifestyle
The manufacturer advises women to apply the magnets just after washing the face. It appears there are no further instructions or warnings about the product from the manufacturer, so we assume there are no serious side effects involved as a result of misuse. The magnets may be placed on the face for the advised 30-minute period, then removed.

No matter how effective a product may be, according to the manufacturer, it may be difficult to really know for sure without first trying it. That is why we value money-back guarantees, which give women the option of trying the product risk-free; some give refunds even if the product is opened. Unfortunately, we find such an offer is not available for this product at time of review.

Positives
• May be more affordable than some alternatives
• Side effects are supposedly not an issue


Negatives
• The product may not be returned – whether opened or not
• Low price may be reflective of a low-quality product
• May not reduce the appearance of wrinkles on the face
• May not have been tested in clinical trials


Final Thoughts
A.M. Eye Magic may be marketed as exceptional for reducing puffiness under the eyes, but we are not entirely convinced the product may come through as advertised. Though the concept may be interesting, we would like to see further evidence or some form of research before buying into the company’s claims, many of which may be difficult to back up.

Alternatively, women interested in reducing the appearance of wrinkles and other signs of aging may prefer to consider topical creams that contain some of the highest-quality ingredients available. Ingredients like Collagen, Hyaluronic Acid, Argireline® and Matrixyl 3000® may be especially promising. Money-back offers may be available for some products containing such ingredients.

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Month of: Tue Jan 06th, 2009
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