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Anthony Logistics |
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Introduction & Overview |
Anthony is a line of men's grooming products, which is seeking to fill a void that has developed in the skin care market. These products are geared specifically toward helping men increase their skin health. Often men are relegated to using women’s products if they want to deal with skin issues, but now Anthony has created a line that is purported to be able to specifically address men’s needs.
They have also branched out into the men’s anti-aging market with their Logistics Anti Aging Vitamin C Serum. This product uses Stabilized vitamin C, an antioxidant, which is purported to enhance the skins own natural defenses, and to help skin appear smoother and firmer. Let’s take a look at this formula to see what it has to offer men who are seeking to stave off the aging process.
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 | Ingredients at a Glance |
Anthony Logistics Anti Aging Vitamin C Serum contains some of the following: Vitamin C (10%) Grape Seed Extract, Cucumber Extract and Arnica Extract.
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 | Ingredients in Focus |
Logistics Anti Aging Vitamin C Serum definitely seeks to nourish men’s skin by using Stabilized vitamin C to fight free radicals in the skin, and increase firmness and smoothness of skin. Also, Arnica Extract is used to help even skin tone; and Cucumber Extract, a time tested folk remedy, is used to soothe skin inflammation and irritation. For some younger men this may be exactly what they are looking for. However, facial skin can start to show signs of aging when men are in their early 20’s, so for them too early intervention can help them maintain their youthful look longer, for this reason many men want more intensity from their skin care products.
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 | Lifestyle |
We have noted a trend in this market, in which men are seeking out products that use advanced technology to help them impede signs of aging such as sagging, facial lines and wrinkles. Some men have even started to use products which some may think are for women only. However, for the most part skin care products are genderless- because skin is skin; and these products often use the most advanced elements available on the market.
Human skin contains both collagen and Hyaluronic Acid –each is needed to help the skin retain its health, as well as keep it smooth and supple. However, as we age, production of each begins to slow down, which results in many issues including wrinkles and facial lines. Conversely products that help replenish supplies of each of these elements have been shown to have a profound affect on the aging process.
For instance, Hyaluronic Acid has been proven to have a unique ability to help the skin retain water more effectively, so when it is used in a topical formula it can increase skin smoothness, as well as maintain and promote skin softening and elasticity-all of which can effectively help users combat facial wrinkles. When it is combined with Real Collagen, the results have been outstanding because they each accomplish the same task abet through different, yet equally effective avenues.
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 | Positives |
• Moisturizing and soothing formula
• Moderately priced
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 | Negatives |
• No testimonials posted
• Does not used advanced technology
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 | Final Thoughts |
Men may want a skin care line that was especially designed for them and Anthony Skin Care has risen to this challenge. However, while their Logistics Anti Aging Vitamin C Serum may be able to moisturize and sooth men’s facial skin, we doubt it will have a significant impact of facial lines or wrinkles. This product does not use any advanced technology to combat these issues, which can be a real concern when seeking out an effective and results oriented skin care product.
As noted above, some of the more cutting edge formulas will use Real Collagen and Hyaluronic Acid to help increase skin elastically and smoothness, as well as combat facial lines. But what we failed to mention is that Matrixyl 3000, is often used with these elements, because it has an intense and direct ability to affect wrinkles. In fact in a recent study, it was shown to be able decrease the density, depth and volume of wrinkles. Products that contain this triad of elements have become exceedingly popular on the market, and it is unfortunate that this Anthony product does not contain any of them.
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